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5 +#039;Almost-Funded+#039; Kickstarter Campaigns Doing It Right 5 'Almost-Funded' Kickstarter Campaigns Doing It Right

- (Huffington) - 1 years, 10 months ago...

It's no secret that browsing around Kickstarter.com offers tons of great lessons about business pitches, marketing, content, investing, and more. It's a plethora of business plans and ideas, and you'll always see examples that show both the good and the bad. Even if you're not thinking about launching a Kickstarter or funding a Kickstarter campaign, I find that looking at the "almost-funded" campaigns is still a worthwhile venture. Not only is it interesting to see what people are designing and how they're marketing, but by looking at those that are almost-funded, or in the same situation in the Kickstarter process, you can start to see trends and similarities, regardless of industry (not to mention it can be more fun to help fund those that are almost there if you're into that sort of thing). All of the numbers below are the funds as of November 18, so check out 5 of the most recent almost-funded pages and what makes them so great below: EntoBento Dog Treats: Human-Grade Dog Treats Made from Cricket Protein Funded So Far: $14,435, of pledged $15,000 goal; 93% funded Days Left to Back: 15 What Makes Them Great: Relevancy Their idea helps improve two very current issues -- water shortage and the need for a sustainable solution, and pet food recalls due to processed ingredients -- while still offering something tangible for backers. The team managed to use this to their advantage. The key to any good business is relevancy and market. This business idea seems to put a focus on both and they succeed at getting their point across through high-quality video, images, clear and concise copy full of statistics, and most importantly in their case, infographics. To give you a taste of their data and their explanation as to why their product is important, just three of their main points they outline include: Made in the USA: We are tired of pet food recalls, contaminated products, and the low standards for quality that is the status quo for the pet industry. All of our ingredients are sourced from the USA, and we manufacture and package here as well. High nutritional value. Our treats are 23% protein, and cricket powder has 28 times more Omega 3's than beef. Beef is not drought friendly. 2,000 gallons of water is needed to produce one pound of beef, but only 1 gallon of water is needed to produce 1lb of cricket protein. The combination of statistics (which were shown in an infographic) shows what a relevant product they are and shows that they've done their research, which is likely why they're an almost-funded business. PIXELIO: First Portable All-In-One & Easy-to-Use 3D Scanner Funded So Far: $43,581 of pledged $50,940 goal; 85% funded Days Left to Back: 28 What Makes Them So Great: Video This video captures your attention from the very first frame. The content of the video is clear and informative, but it's really the visuals in the video that stand out to me. It's diff...

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