logo

Business Feeds -


Smirnoff+#039;s Vodka Gambit Smirnoff's Vodka Gambit

- (Weekly Standard) - 1 years, 8 months ago...

VICTORINO MATUSAs the Wall Street Journal recently reported, Diageo brand Smirnoff is trying to reverse declining sales of its leading vodka by focusing on … music? According to Journal reporter Saabira Chaudhuri, Diageo is also working to earn its main vodka brand a name in the electronic-dance-music community, in an attempt to earn the loyalty of the fickle millennials who are the brand's core customers....

see complete article.

Similar recent news articles...

-- Sorry, no results.

Popular news